Key Moments:
- NOVOMATIC has finalized the sale of ADMIRAL Austria to Tipico.
- ADMIRAL Austria will continue to utilize NOVOMATIC’s technology under Tipico’s ownership.
- The transaction was completed after obtaining all necessary regulatory approvals.
Strategic Shift Toward International Growth
NOVOMATIC, recognized as a top gaming technology provider in Europe, has concluded the sale of ADMIRAL Austria to Tipico. This development reinforces NOVOMATIC’s commitment to expanding its footprint in international markets, representing a significant move in the group’s broader global strategy. The company is concentrating its growth efforts beyond Austria, leveraging this sale as a catalyst for its ambitions abroad.
Continuation of Technological Collaboration
Following the transaction, ADMIRAL Austria remains connected to NOVOMATIC, as it will keep employing NOVOMATIC’s technological solutions while under Tipico’s management. This ongoing partnership is expected to allow ADMIRAL Austria to maintain its operational standards and access cutting-edge gaming technology.
Leadership Commentary
Stefan Krenn, Executive Board Member of NOVOMATIC AG, emphasized: “The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets. ADMIRAL has developed into an established market leader over the past decades, and we thank all ADMIRAL employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.”
Axel Hefer, CEO of the Tipico Group, stated: “We are delighted about the successful completion of this transaction. ADMIRAL is a leading Austrian company with a strong legacy, and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products and a high focus to player protection. Our future collaboration is very good news for our customers.”
Transaction Details
The completion of the sale occurred upon receipt of all required regulatory approvals. The arrangement ensures continuity in the Austrian gaming market, while supporting NOVOMATIC’s pursuit of expansion opportunities abroad.
- Author
Daniel Williams
